The clip’s a mish-mash of ideas, but I think this is the strongest song yet from I am… Sasha Fierce. Perhaps this is the album of increasing returns, considering the trajectory from the limp If I Were a Boy, which seemed to be splicing If God Was One of Us with some essentialising gender assumptions. (Single Ladies never completely grabbed me.) But I remain opposed to the basic concept — that Beyonce’s ‘true’ self and ‘Sasha Fierce’ self aren’t able to be reconciled. AND PS I don’t want to mention her by name, but I also want to acknowledge how horrible this is. It pleases me that she’s fast becoming a caricature of herself, even though she was going for pastiche all along — I’m sick of her wide-eyed I’m innocent but not look. And seriously, the song (which I will not name) appears to be a RomCom synopsis sung (badly) over MOR rock. I give it 2 years before she’s got a Rita style sitcom.