Ok, election over, back to reality. Lets talk Rachel Zoe, aka ‘The Raisin’. I was lucky enough to enjoy an episode of her reality show the other night and was entranced by her emaciated frame, shaky gait, overly-large sunglasses and Starbucks, as well as her critically low levels of self-awareness (bearing in mind that reality shows don’t usually like people to be self-aware). It’s like she’s the gruesome future awaiting her proteges (or ‘Zoebots’ as they’re called), and that’s a wonderful thing to watch. I couldn’t find any footage on Youtube, but I particularly liked her incessant reference to ‘growing her brand’. It’s like on-message politicking has bled into the fashion world and reality TV. Frightening.
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